Job Responsibilities:
- Develop and implement comprehensive social media marketing strategies.
- Manage and oversee all social media channels and accounts.
- Optimize digital marketing campaigns to achieve company KPIs, including promotion, lead generation, and brand building.
- Ensure consistency in branding across all digital deliverables, collaborating with in-house designers on visuals.
- Execute marketing activities such as communications, concept development, and copywriting.
- Analyze performance data from digital channels to provide insights and recommendations to internal stakeholders.
- Manage direct messages, respond to comments, and consider giving shoutouts to engaged users.
- Collaborating with the broader marketing team to convey important messages and provide assistance with marketing campaigns and initiatives.
- Crafting compelling written content with impeccable grammar and spelling to captivate the audience’s attention.
- Remaining informed about social media advancements, including legal updates, emerging platforms, and new features.
Job Requirements:
- At least 2 years of social media management experience, with a focus on platforms such as TikTok, Twitter, Discord, Telegram, and Instagram
- Prior experience in the Financial Services and Fintech industry is essential.
- Collaborative team player with innovation, adaptability, and a proactive approach to learning.
- Through understanding of current digital marketing trends and regional best practices
- Capable of working efficiently under pressure and independently managing projects.